Operational Intelligence
Operational Intelligence is a data analytics philosophy focused on making business decisions faster and acting on real-time data. This method uses automated data collection techniques, such as artificial intelligence and machine learning, and data warehousing techniques that prioritize fast and efficient cleansing along with data preparation.
Operational intelligence applications are typically built for frontline workers who need to act faster based on everyday events. The goal of these business intelligence tools is to make your job easier by providing actionable information in real time.
Operational intelligence focuses on continuously repeating business processes and events, finding areas for improvement with each iteration and providing the most complete picture possible to make fast and reliable decisions. Fields are extensions of business intelligence that provide the query and reporting aspects while operational intelligence provides analytics.
Operational intelligence is commonly used in conjunction with big data because it can quickly sort through the most relevant data and focus on short-term relevant information. This includes providing his KPIs, operational metrics, and other real-time elements of the industry.
One of the more innovative uses of operational intelligence is financial services such as stockbrokers. The industry needs to monitor prices, assets and trends that change by the second, making it impossible to track them manually. Operational Intelligence provides a way to monitor vast amounts of data and make decisions that maximize client benefits. In logistics, operational intelligence provides a real-time overview of the supply chain from warehouse to delivery. This allows businesses to streamline their operations and offer consumers the best routes, methods and services based on changing weather conditions and other external factors.
Customer analytics uses operational intelligence in both marketing and sales. Social media campaigns and other marketing initiatives are most successful when they're adaptive.
With real-time intelligence, marketers can quickly change strategies as needed. On the sales side, businesses can better understand their customers' preferences and shopping habits to improve service and deliver customized experiences.
Finally, the IT dashboard uses operational intelligence to keep track of a vast network of monitored software and hardware. By identifying potential issues and updates, your IT department can respond more quickly to resolve issues and improve your organization's infrastructure.